Production & Operations Management
Production & Operations Management: This course emphasizes processes and the management of these processes to improve quality. Τhe course concentrates on process analysis: learning how to measure key process parameters, like capacity and lead time, and how to improve a process through approaches such as finding and removing bottlenecks or instituting better division and allocation of work. The second part focuses on variability and its effect on quality and process improvement efforts: examining the foundations of queuing theory, simulation as an analysis tool, and various quality management and control principles.
Decision Analysis & Risk Management
The purpose of this course is to provide students with various methods and tools for the structuring, representation, analysis, and evaluation of decision making problems. Emphasis will be given to situations involving risk and uncertainty. Students will be introduced to Multicriteria Decision Making Methods and how it can be applied to problems involving multiple conflicting objectives. Case studies from management, finance, and engineering.
Business Economics & Finance
Fundamental economics knowledge: supply and demand, consumer behavior, firm behavior, market structure, long-run economic growth, economic cycle, financial system, monetary policy, and fiscal policy.
Marketing Management in Technology Firms
Understanding the Market, Marketing Environment, SWOT Analysis, Process, market analysis, Market research, Competition and Competitive Advantage, Environment, Five Forces, Segmentation and Targeting, Diversification, Positioning, forecasting methods, Marketing Planning Processes, models, analytical techniques and computer models in solving strategic marketing decisions, marketing decision support systems.
A' SEMESTER ECTS
New Product and Service Development
Introduction, market environment, market trends, product requirements, development methods, competitive analysis, Competitive Maps, market opportunities, market share analysis, simulation, marketing of new products and systems, product launch (product features and benefits, pricing, channel selection, communications).
Market Analysis & Consumer Behavior
Introduction to market research, Consumer Behaviour, Consumer Decision Making, Market research types, Basic market research tools, Sampling and special topics in measurement, Quantitative data analysis methods, Data Analysis and interpretation, Basic consumer behavior models, Post-purchase consumer behavior and customer satisfaction, Customer satisfaction surveys.
Legal Aspects of Entrepreneurship and Intellectual Property
Practical and intensive, this course examines the critical legal issues confronting start-up and emerging growth companies. Equally applicable to more mature, established companies, the context of the course is early stage companies, providing perspective on how to use the law strategically to manage risk, deploy resources, and maximize shareholder value. Topics include the enforceability of confidentiality, non-competition, and other restrictive covenants in employment agreements; choice of business form including the legal, financial, and tax advantages/disadvantages of general/limited partnerships, corporations, and limited liability companies; tax and securities law aspects of raising capital; structuring venture capital, and private equity financing; letters of intent and mergers/acquisitions; employment law; and intellectual property law.
Business Intelligence and Knowledge Management
Big Data and Data Analytics. Storage, retrieval, analysis of Big Data; programs and algorithms for processing; graphical models, spatio-temporal analysis and cognitive analytics plathforms
B' SEMESTER ECTS
TOTAL HOURS & ECTS
Internship: Startup Nation